I am writing a new book called The SaaS Marketing Handbook. In the book, I am including a what I call a “SaaS marketing maturity model.” The idea is to describe phases for new SaaS marketers, and give them clear guidance on what the phases are, how to know what to do in each phase, and what indicator(s) let them know they can move on to the next phase.
If you are an experienced SaaS marketer, head of sales, founder or exec, I’d like to hear from you. How long did it take to get to product/market fit? How long before you knew your top converting marketing channels? When did you have a reliable dashboard? These are all parts of what I think of as a mature marketing process.
There are 12 questions that should take 5-10 minutes to complete. Take the survey here. Thanks for your input.