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I’ve covered quite a bit of ground these past twelve months. Here are five of my most popular posts — durable lessons on marketing math, spending your budget wisely, building an LDR/SDR team, email marketing, and a little marketing lingo. Enjoy.
Time was when you just needed to be an idea guy to be a great CMO. When it came to academic strong suits, English was desirable, and maybe Art if you were really good. But marketing has changed. Numbers are much more important than words or pictures. To be a great CMO, you need to be great at math, too. This shift to numbers is even more pronounced when it comes to running marketing at subscription businesses like SaaS. Read more.
I’d heard of pixels being fired, but never burned. The term burn pixel was a new one on me. Read more.
Anyone who practices email marketing knows that there are days when you just can’t quite think of what to write. Or can’t bring yourself to write yet another variation on the same subject line. Days when you wonder why, after all the effort, your emails are just not converting. I’d like to recommend three great books that I am sure will help. Read more.
Sales Development Reps (SDRs) and Lead Development Reps (SDRs) are not new. But they are a hot topic right now, especially in the SaaS and Cloud marketing circles I frequent. With all the buzz, I’m surprised how few people truly understand proper strategy and structure for these roles. Quite often, these teams underperform because the up-front thinking has not been done. Read more.
Market Like You Are an Investor – Why Changing Your Mindset Will Rocket Your Career
Thinking and acting like an investor will not only solve your communications issues, but it will make you into a better businessperson. Moving away from a narrow minded focus on marketing stats to a broader view of how marketing contributes to the bottom line is a much more useful and objective viewpoint. Ready to start? Read more.
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