The Professional Marketer
Distilled from his career in the marketing trenches, Tim Mattthews has written the complete guide to the essential skills every marketer needs to master. If you work as a marketer, or hope to become one, you have a lot to know. The Professional Marketer is your guide book.
"For marketing leaders to be successful today, they need to build great teams that embrace new digital marketing models and apply them to the way customers buy and interact with brands today. The Professional Marketer is a great tool for CMOs looking to equip their teams with the marketing strategies and techniques they need to win."
Donovan Neale-May, Executive Director, CMO Council
"Producing results as a marketer in today's fast-paced and ever-changing environment is not easy. A comprehensive resource like The Professional Marketer, which provides practical tools to help get things done, will be an invaluable guide book for professionals who want to deliver under pressure."
John Ellett, Author, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents
"Tim Matthews has pulled together the essential tome for the core skills required to master marketing in the knowledge age. This compendium of the A to Z of marketing will leave no doubt to the mix of skills and savvy that can lead to job success and level the playing field in reaching prospects in an increasingly noisy environment. The chapters on public relations are a great resource for both those new to the field, as well as those who need a quick refresher."
Gerard F. Corbett, Chair and CEO, Redphlag LLC; past Chair and CEO, Public Relations Society of America
"The Professional Marketer is a concise and essential guide for today’s digital marketers whose success lies in building brands and relationships in the customer-driven era of marketing."
Gail Ennis, Former CMO of Omniture