Praise for The Professional Marketer
"The insights are from a true practitioner and far more relevant and valuable than most marketing classes at top-tier B-schools”
– Inc. MagazineRead more reviews →
For all of the words written about the power of content marketing, too few discuss how it should be measured. Last year I wrote a two-part piece about what I called the economics of content marketing, in which I shared two formulas to measure its impact. The two formulas measure content consumption and profitability. Consumption Compelling people to consume – read, watch, listen to – your content is the name of the game. Here is a really simple for measuring consumption: Consumption = … [Read More...]
Another year of blogging in the books. I've covered quite a lot over these last twelve months, from hiring to demand generation to new advertising techniques. Here are the most popular. How to Hire Great Inbound Marketers: Six Key Personality Traits Inbound marketing requires certain skills – skills you may not have in your department. As it becomes an ever-larger part of the marketing mix, finding people who are good at inbound is going to become more important. But as buzzy as inbound … [Read More...]
Marketers have more data about potential customers than ever before. Some is in their own database and some is in big advertising platforms like Google AdWords. Most marketers use a combination, and hence the need to distinguish the various sources. First party data is the information collected by you about your prospects and customers. It is typically collected from your website or marketing automation system using cookies. It may also be supplemented by research done by your SDR team or via … [Read More...]
The Professional Marketer
Distilled from his career in the marketing trenches, Tim Mattthews has written the complete guide to the essential skills every marketer needs to master. If you work as a marketer, or hope to become one, you have a lot to know. The Professional Marketer is your guide book.