Praise for The Professional Marketer
"No book I have ever read in 30 years as a marketer has so successfully woven the insights from masters – past and present – into such a readable, cohesive narrative.”
– Hugh Macfarlane
CEO of Math Marketing
Author The Leaky Funnel
BLOG
Market Like You Are an Investor – Why Changing Your Mindset Will Rocket Your Career
A CMO can get stuck in their own marketing world. As a head of marketing myself, I have occasionally fallen into what I call marketing tunnel vision. The condition has three symptoms: it complicates communications with other executives, especially your CEO; it distracts CMOs from the bigger picture of the business; and it perpetuates the stereotype that marketers are lightweight business people. It doesn’t have to be this way. I have the cure, and it’s as simple as changing your mindset – to … [Read More...]
How De-positioning Works: Dissecting a Shane Co. Radio Ad
Positioning – how your product is perceived in the mind of your buyer – is critical for any marketing organization. Creating a positioning statement is an essential skill for marketers to master. In crowded markets, where the capacity of a buyer’s mind is already filled with competitors, another key concept is critical – de-positioning. I came across a great example recently, which I’m going to dissect to illustrate the concept. If you live in the San Francisco Bay Area, as I do, you know Tom … [Read More...]
Three Math Tricks Every SaaS CMO Should Know
Time was when you just needed to be an idea guy to be a great CMO. When it came to academic strong suits, English was desirable, and maybe Art if you were really good. But marketing has changed. Numbers are much more important than words or pictures. To be a great CMO, you need to be great at math, too. This shift to numbers is even more pronounced when it comes to running marketing at subscription businesses like SaaS. That may be a tall order for some. You can’t just decide to become a … [Read More...]
BOOKS
The Professional Marketer
Distilled from his career in the marketing trenches, Tim Mattthews has written the complete guide to the essential skills every marketer needs to master. If you work as a marketer, or hope to become one, you have a lot to know. The Professional Marketer is your guide book.
