Praise for The Professional Marketer
"The insights are from a true practitioner and far more relevant and valuable than most marketing classes at top-tier B-schools”
– Inc. MagazineRead more reviews →
Another year of blogging in the books. I've covered quite a lot over these last twelve months, from hiring to demand generation to new advertising techniques. Here are the most popular. How to Hire Great Inbound Marketers: Six Key Personality Traits Inbound marketing requires certain skills – skills you may not have in your department. As it becomes an ever-larger part of the marketing mix, finding people who are good at inbound is going to become more important. But as buzzy as inbound … [Read More...]
Marketers have more data about potential customers than ever before. Some is in their own database and some is in big advertising platforms like Google AdWords. Most marketers use a combination, and hence the need to distinguish the various sources. First party data is the information collected by you about your prospects and customers. It is typically collected from your website or marketing automation system using cookies. It may also be supplemented by research done by your SDR team or via … [Read More...]
Surely just one minute after I hit the publish button and graduate this manuscript to a book, some new technology will emerge that promises to change the future of marketing. That's what I wrote in the afterword to The Professional Marketer. And while it may not have been one minute, it’s amazing what’s happened in marketing since 2014. Over half a billion people have Instagram accounts. Starting in 2016, more people accessed the web via smartphones than desktop or laptop computers. Just to … [Read More...]
The Professional Marketer
Distilled from his career in the marketing trenches, Tim Mattthews has written the complete guide to the essential skills every marketer needs to master. If you work as a marketer, or hope to become one, you have a lot to know. The Professional Marketer is your guide book.