Praise for The Professional Marketer
"The insights are from a true practitioner and far more relevant and valuable than most marketing classes at top-tier B-schools”
– Inc. MagazineRead more reviews →
It wasn't too long ago that marketers were learning about retargeting. Now there's a new sibling in the advertising family named 'pretargeting'. So what's the diff? Pretargeting is an online advertising technique where marketers target individual buyers based on profile, past behavior or both. It's pre- and not re- because your ads get shown before your targets have ever been to your website. To my mind, pretargeting is a refinement of the age old advertising demographic; it is much more … [Read More...]
I’m a big fan of the buyer journey. It’s one of the most powerful marketing tools available. I’m also a big funnel geek and spend a lot of time counting leads and tweaking conversion rates. The buyer journey and the funnel are essentially the same idea – mapping the process a prospective buyer takes before becoming a customer. Understand how sales happen, and you can scale your business. Otherwise, you are merely hoping, which is not a strategy. Despite the power (not to mention the stress … [Read More...]
Note: I originally published this post on LinkedIn. Inbound marketing requires certain skills – skills you may not have in your department. As it becomes an ever-larger part of the marketing mix, finding people who are good at inbound is going to become more important. But as buzzy as inbound marketing is, finding people who are good at it is not easy. How can that be? After all, it’s not like inbound was invented yesterday. The term ‘inbound marketing’ was coined by Hubspot’s Brian … [Read More...]
The Professional Marketer
Distilled from his career in the marketing trenches, Tim Mattthews has written the complete guide to the essential skills every marketer needs to master. If you work as a marketer, or hope to become one, you have a lot to know. The Professional Marketer is your guide book.