
Praise for The Professional Marketer

"The insights are from a true practitioner and far more relevant and valuable than most marketing classes at top-tier B-schools”
– Inc. Magazine
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The Five Benefits of Curiosity in Marketing
If you are reading this post, my guess is that you are a curious person. The kind of person who is inquisitive by nature. A life learner. I’ve written before about the traits that make up a good marketer. Curiosity was top of the list. And I’m not the only marketer who values the quality. Here’s what Seth Godin had to say: “If you are not curious, you are not going to learn.” I think learning is the point. It’s not just asking a lot of questions. That just makes you nosey. It’s seeking a … [Read More...]

Ten Marketing Terms You Need to Know
Marketing lingo has broad and varied origins. The provenance of the terms on the list below spans astronomy, the Industrial Age, television and Yiddish. So, you’d be forgiven for not knowing them all. Then there are newer terms that have been created to describe concepts that have only just been developed. The explosion of martech makes it hard to keep up. Below are ten terms that I think are essential if you are a modern marketer: five old, and five new. Old Boilerplate A boilerplate … [Read More...]

The “Helper” Play: How to Take on a Large Incumbent in a Big Market
I gave a talk a few months back at Products that Count, hosted at Airbnb in San Francisco. My talk was about adapting your marketing strategy based on the maturity of the market. The talk was well received, but it was my description of “the helper play” that drew the most attention. I don’t know who initially conceived the helper play, but I came to know if from a successful company in the cybersecurity market, Palo Alto Networks. The startup wanted in on the large firewall market. But in … [Read More...]
ARTICLES & GUEST POSTS
- Confessions From a (Former) Content Marketing Curmudgeon
- How to Spy on Your Competition
- Content Marketing: The Leftover Trick
- The Pull Marketing Three-Step: Act, Decide, And Emote Like Your Buyer
- Sales Playbooks: The Key to a Repeatable Sales Process
- How to Create a Blog Persona to Make Your Content Consistently Relevant
- Why You Need to Think Bigger about Your Content Target
INTERVIEWS
- “The CMO Files: Tim Matthews” on IDG Connect
- “How to Hire Great Marketers” on Six Pixels of Separation
- “Building a High Growth SaaS Business” on Growth Everywhere
- “The Professional Marketer” on The Marketing Book Podcast
- “Fundamentals of a Professional Marketer” on Marketing Milestones podcast
- “Marketing Resolutions” on the True Voice Media Podcast
- “New Year’s Resolutions for Marketing Teams” on Digital Marketing Radio
- “The Power of Blog Personas” on the Content Marketing Podcast
BOOKS
The Professional Marketer
Distilled from his career in the marketing trenches, Tim Mattthews has written the complete guide to the essential skills every marketer needs to master. If you work as a marketer, or hope to become one, you have a lot to know. The Professional Marketer is your guide book.